An independent Australian surf brand that opened its Darby Street flagship store after years of online-only sales. Opening day saw queues stretching down the block.
Eat Your Water is an independent Australian surf brand that built its audience online before opening this Darby Street flagship in late 2022. The opening generated significant buzz - queues formed down the block as fans who had followed the brand online came to finally shop in person.
The range covers surf-oriented clothing and accessories: t-shirts, hats, beanies, fleece, and outerwear with the kind of design sensibility that has made the brand popular beyond the core surf community. It’s one of the more well-known independent labels to have established a physical retail presence on Darby Street.
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